Top 5 Beauty Retail Apps on Android in Egypt Q4 2023

In Q4 2023, the beauty retail app landscape on Android in Egypt showcased varied performance trends among the top 5 applications. Here’s a detailed look at the weekly downloads, revenue, and active user trends for each app, based on data from Sensor Tower.

Bath&BodyWorks saw a noticeable fluctuation in its weekly downloads. The app started the quarter with 4.4K downloads in the last week of September but experienced a decline to 1.1K by the end of October. However, it saw a slight recovery towards the end of the year, reaching around 1.7K downloads in the final week of December. Active user numbers also showed a downward trend initially, dropping from 11.6K in late September to around 7.2K by the end of October, before stabilizing around 7.1K by the end of December.

Eva Cosmetics displayed an upward trend in downloads throughout the quarter. Starting with 923 downloads in late September, the app witnessed a peak of 3.7K downloads in the week of November 20. This trend slightly tapered off towards the end of December, with the app recording approximately 2.1K downloads in the last week of the year.

Elkharat Online had a mixed performance in terms of downloads. The app began with modest numbers, around 254 downloads in late September. However, a significant spike occurred in mid-November, reaching 5.6K downloads. The downloads then fluctuated, ending the quarter with approximately 2.7K downloads in the last week of December.

Source Beauty experienced a consistent increase in weekly downloads. Starting at 647 downloads in late September, the app peaked at 2.2K downloads in the first week of November. The trend remained relatively stable towards the quarter's end, with downloads around 1.5K in the final week of December.

Mazaya Stores showed varying download trends throughout the quarter. The app started with 246 downloads in late September, peaked at 3.2K in the week of November 20, and then saw a decline to 953 downloads by the end of December.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Egypt for Q4 2023. For more detailed analysis, visit Sensor Tower.